On demand webinar
Investment Bank Rebrand: Lessons from DC Advisory
- 60 MINUTES
Speakers
Jen Barham
Managing Director, International Marketing & Communications Team, DC Advisory
Hollie Watkins
Discover how to:
- Win buy-in from your key stakeholders
- Plan each stage of the project
- Conduct a brand perception study to identify your priorities
- Translate your new mission and values into a visual identity
- Launch your new brand - both internally and externally
- Ensure the new brand is adopted consistently across all offices
Plus, hear their top 5 most important tips for marketers considering a brand refresh
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DC Advisory's Story
DC Advisory’s vision to become the premier mid-market investment bank, globally has been supported by its shareholders’ investments and acquisitions. Since 2018, DC Advisory has expanded into six new territories, acquiring two local, established boutiques in the US, India and Spain, and opening in Italy and the Netherlands.
With such rapid growth – a business now comprising 600+ professionals across 22 locations – developing and maintaining one global brand identity was a challenge.
Watch this webinar to hear how they consolidated their brand identity to overcome this challenge.
